Main » 2012 August 10 » Beach gear: Knockaround sunglasses
12:35 PM Beach gear: Knockaround sunglasses |
We talk to the CEO and founder on the hip brand ideal the beach Knockaround Frosted Cobalt Smoke Premium ($14), knockaround.com. (The Baltimore Sun ) August 07, 2012|By Brooks Welsh, Special for the Baltimore Sun Recently i trapped with Adam "Ace" Moyer, the CEO and founder of Knockaround, a maker of sunglasses that include inexpensive and relaxed Cheap oakley sunglasses sale, ideal the beach. Moyer is a native with the Northern Virginia, and was soaking in Bethany Beach when we swept up with him around the Oakley Sport Sunglasees, their design plus the future of the brand. Ace, you was raised in this field as well as your parents also have a beach house in Delaware. How contains the mix of being near big cities like D.C. and Baltimore, as well as passing time by the pool, influenced your work just as one artist along with a designer? I grew up in Northern Virginia, over and above Washington, D.C. That area isn't exactly often known as an artists' community, but I'd been always in to the art and design. When I headed to [the University of Virginia] for college, However found the studio art department and enrolled in some classes. For the following number of years I spent my time making art. As graduation approached, I started thinking of business ventures where I really could be creative and earn money. I've always type of had that entrepreneurial spirit. My parents have experienced a home in Bethany Beach, Delaware, for countless years now. We spent my childhood years going to Bethany each summer. Memorial Day weekend, 2005, I used to be fresh outside of college, sitting within the beach and thinking about business ideas. At that moment the name "Knockaround" plus the strategic plan classically of designed Cheap oakley sunglasses sale at an affordable price came together perfectly. I had created a pen with me at night, i really doodled out your logo with a copy with the Baltimore Sun. But when this occurs it had been still just a notion. When did you choose to start designing Knockarounds? As i chosen Hillcrest for graduate school later that summer at University of California, Hillcrest, for visual arts, I'd about two months of leisure time on me before classes started. I took $500 outside of my piggy bank and decided to chance and start the company I had thought up earlier that summer. And that's how Knockaround was created. That first package of 300 sunglasses - our "Original" model, we still sell them - took about half a year to promote out. Now we sell 300 pairs of cheapoakleysunglasses2012lead on our website quickly! (www.knockaround.com) Fast forward 7 years, we've 118,000 Facebook Likes. Celebrities like Snoop Dogg and Jessica Alba wear our sunglasses. We had arrived recently mentioned in US Weekly and Complex Magazine. We have special projects inside in concert with many of the biggest brands from the U.S. (key, can't discuss the main points!). Sales are better than ever. So everything is good! What were your most substantial influences on the inception of Knockaround? Like what elements of your surroundings, upbringing, etc., inspired someone to start the brand? Knockaround for idea going on the East Coast. But the catalyst for actually starting this company was after i arrived to Southern California and was greeted using the abundant sunshine there. Ads By Google Oakley Sunglasses Buy Oakley & Get $30 Off Next Order Free freight + Free Easy Returns! SunglassHut.com/Oakley Inner Harbor Luxury Condo Experience Luxurious Surviving in Baltimore's Inner Harbor. www.RCR-Baltimore.com The Northeastern is steeped in a whole lot tradition, the architecture, the cities, even fashion sense. I spent my childhood years planning to Camden Yards for Orioles games, to D.C. for Smithsonian visits and to Charlottesville for football games inside fall. And so I've always stood a reverence to the timeless designs I encountered in those places. On the flipside, the West Coast includes a far more laid-back, free-spirited vibe. Then when I moved in the market to Southern California after college, I became instantly struck with how different it turned out on the East Coast. With Knockaround I've attemptedto meld that traditional New england feel with the casualness you get on the West Coast. So we've taken the classic Wayfarer frame and infused it with a sense of creativity. Is actually our low cost points ($7-$25), Knockarounds are ideal for the beach. Because if you are doing happen to have too much fun and then leave them behind, no issue you can still afford to obtain another pair! So far as the tech from the shades, perhaps there is anything particular which you believe sets them besides other sunglasses or will you just make an effort to don't make it hard and comfy? Our sunglasses offer full UV400 protection. They're lightweight and comfy to put on. With sunglasses, I do think simpler is better. And Knockarounds are pretty tough. But even toughest oakelysunglasses can break when they get sat on. That's where over the price comes in. For $14, you possibly can lose 'em or break 'em. No issue. You now just signed on being a sponsor of LXM Pro Tour, an experienced lacrosse tour. Lacrosse has become a sport in Maryland and all sorts of over the East Coast, but it is growing rapidly over the country. What was your motivation to contract using them and the other future plans have you got inside the works you could inform us about? I'm a big lacrosse fan. During our childhood about the New england, lacrosse was everywhere. Attending college I visited games at all times, even road-tripping as much as Hopkins and [Maryland] for games. Knockaround recently signed on as being a co-sponsor while using the LXM Pro tour. As i moved seem to California the government financial aid 2005, there wasn't a lacrosse scene. However the LXM guys accomplish excellent achievements to grow the experience for the West Coast. I want to Knockaround to become a section of that. |
|
|
| Total comments: 0 | |